SaaStr 157: MuleSoft Founder, Ross Mason on How Unbundling to A SaaS Platform Alters Revenue, Org Structure and Product Roadmap, Why Moving To Silicon Valley Was Fundamental For Mulesoft &Why Startups Can No Longer Own The Entire Customer Lifecycle
The Official SaaStr Podcast: SaaS | Founders | Investors
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The Importance of Focusing Early On
Ross: I like the SaaS market maps where every year they release you know this is what marketing technology looks like and I love it just because it's a great reminder of how software really is infiltrating every part of every business globally. We spent three or four years really building out a platform before anyone really understood what it did so we could have accelerated that, he says. Ross: It was very hard for us to focus early on as we were in such a more for space it was very hard to prove out who your market’s going to be and what the businesses that are like,. He concludes by saying thank you so much for joining him today at Mule
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