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Are Output & Input Mechanics the Same?
David Bianculli: It's interesting to see how long Zoom and Slack have continued at these really high growth rates. They pursued this bottom up distribution strategy, you know, low price, freemium,. The go to market is similar, the network effects that they have. And so what you see there, I mean, there's some marketing dollars in there from Billboard and stuff like that. But your growth continues to stay high for a very, very long time.