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Harnessing the contact center's potential as a real-time data gold mine - Interview with Suvi Lindfors of Netigate

Punk CX with Adrian Swinscoe

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Transforming Customer Care in Contact Centers

This chapter explores the shift from efficiency to effectiveness in contact centers, emphasizing the importance of improving customer experience over merely minimizing call times. It discusses the challenges companies face in leveraging data and technology for better customer insights and the necessity of democratizing data across organizations. The conversation highlights the need for a culture of continuous improvement to bridge the gap between customer desires and actual service capabilities.

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