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Building a Widget for a Fortune 50 Company
Some of it is because the marketplace had already tested some key partners, you could evaluate them a little bit faster. And that again is this late-mover advantage that we talk about. If there's anything that I might still tweak a little bit differently is there are a lot of new capabilities coming into the marketplace. They're very well suited for the middle and long tail but not necessarily for the larger, more complex companies.