Creation and Success of the Endgame Network

In-Depth with Amazon seller Michael Fenech

### Introduction

- Host Danny McMillan welcomes entrepreneur Michael Fenech to the Seller Sessions Podcast.

- Brief overview of the episode's focus on the entrepreneurial journey, mindset, and success in various business ventures.

### Michael Fenech's Brief Intro

- Michael and his wife are Amazon sellers with three SKUs.

- A four-year Amazon journey preceded by experiences in Dropshipping and network activities.

### Inspirations

- Michael's background growing up in a high-achieving family.

- The influence of his three brothers who are professional athletes and his entrepreneurial father.

### Mindset and Early Life

- How Michael's early life was shaped by his family's dedication to discipline and success.

- The role of his brothers as major sources of inspiration.

### Education and Early Career Aspirations

- Michael as an above-average student who didn't attend university.

- Initial career aspirations to be a professional golfer and the lessons learned from not pursuing it.

### Mindset in Sports and Business

- Comparison between the mindset required for sports, particularly golf, and business.

- The vital role mindset plays in achieving success.

### Recovering from Not Making It in Golf

- The emotional and psychological transition after not making it as a golfer.

- A deep dive into self-awareness and strength application.

### Transition to Business and Belief in Mindset

- Transferring life lessons from sports to business, focusing on discipline, delayed gratification, and mindset.

- Why success isn't solely about resources or money, but also one's mindset.

### Moving Forward

- The importance of directing your strengths properly.

- Accepting and acknowledging one's limitations as a positive step towards growth.

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### The Entrepreneurial Bug

- Michael's foray into entrepreneurship at around 22 years old.

- Initial ventures into real estate and technology.

### High-Profile Business Ventures

- Creating a media technology in 2010 that facilitated radio station connections.

- Forming an executive team from ex-Facebook and Yahoo! execs, leading to increased confidence.

### Dropshipping, Amazon, and Beyond

- The challenges and learnings from running dropshipping stores.

- Transitioning to Amazon FBA in 2018-2019 and growing a brand to over seven figures.

### Community Building: The End Game Network

- The inception of the End Game Network and its objectives.

- Impact on the Australian Amazon Community and two success stories from the network.

### Other Business Ventures

- Danny queries about 'SKU Drop', a response to high shipping costs.

- Michael shares that SKU Drop is used by over 500 brands and discusses its unique features.

### Hosting an Amazon Seller Conference

- Michael shares insights into hosting a large Amazon seller conference in Australia.

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### Final Thoughts

- Danny applauds Michael's strong community building as a significant factor behind his success.

- Summary of the episode and the vast scale of Michael’s impact in various business sectors.

**Thank you for joining us for another episode of the Seller Sessions Podcast!**