Regional Variances and Google's Impact on Online Travel Industry

Google Hotels is the largest and most comprehensive metasearch engine in travel. It is a core part of the online travel ecosystem but remains a black box. So Skift Research did an analysis of thousands of hotel listings on Google to learn which online travel agencies (OTAs) and direct sites are bidding for bookings – and at what prices. Seth and Sarah discuss our exclusive findings with the report's lead author, Skift Senior Research Analyst Pranavi Agarwal.

Read part 1 of our deep dive into Google Travel here: https://research.skift.com/report/a-deep-dive-into-google-travel-part-i-u-s-hotel-distribution/

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