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Episode 169: Building Your Brand with Austin Church

UI Breakfast: UI/UX Design and Product Strategy

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Branding - Is Your Logo the Strongest Piece of the Brand?

A lot of people put a lot of pressure on themselves when they're first building a brand to come up with the perfect name. I think that a really good name will benefit you more than a not very good name. We want brands that are clearly out to help us and we forgive a lot of their faults if they have shown up in positive ways in our lives. People will forgive you for not having the best headline, perhaps. They'll forgive you for having a kind of ugly logo or dated logo or whatever.

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