JF3085: Repositioning Urban Core Warehousing ft. Alfredo Riascos
The Best Ever CRE Show
00:00
Creative Marketing Strategies for Attracting Mom and Pop Tenants
The marketing is a crucial component of it. One of the biggest hurdles that I've run into is, let's go back to john and Sally, the owners of the successful candle company. John doesn't want his wife Sally working out of unsafe neighborhood neighborhood where she's not safe walking out at night after work. So in our marketing materials were very, very specific at showing other tenants. Look, this company's running from this building down the street. This other group purchased this building they're renovating it. We make a case for the neighborhood and really emphasize the neighborhood, rather than the house that is much.
Transcript
Play full episode
