Braden Ripley (@ripcoaching) is a nutrition and fitness coach. He works with the Macros Inc team to deliver personalized coaching to thousands of clients. Braden has been coaching clients for over 10 years to gain muscle, lose fat, and improve their health.

The word sustainable gets thrown around a lot when it comes to weight loss and overall health improvement. And for good reason - we want the changes to last forever. But, obviously, this is easier said than done. Braden and I dig in to the psychology of what goes into to making these changes stick. How to get started, how to keep going, and how to make it last.

Sometimes in the name of sustainability we even sell ourselves short. Going too slow, and in a roundabout way making the process accidentally more difficult. This again plays into our psychology regarding reward systems and the acknowledgement of significant progress. Braden and I discuss how to blend thinking long term, while also being ambitious enough in the short term.

Braden is a phenomenal coach and has clearly spent a ton of time thinking about all of this, and working with tons of people to deliver amazing results. To keep up with everything he has going on, be sure to follow him on IG and check out Macros Inc as well.

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