5min chapter

Champions of Growth Podcast cover image

Marketers Need a Sharper Antenna for Programmatic Advertising

Champions of Growth Podcast

CHAPTER

Navigating Information Asymmetry in Programmatic Advertising

This chapter explores the significance of information imbalances in programmatic advertising, likening it to the knowledge gap between sellers and buyers in other industries. It underscores the role of data granularity and contract management in improving transparency and decision-making for marketers.

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