Sales Strategy & Enablement by Revenue.io cover image

1057: Harness the Power of the MEDDIC Framework, with Meghann Misiak

Sales Strategy & Enablement by Revenue.io

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Are We Getting Worse With Ad Selling?

i do feel like it has been, i feel, in some ways that this is a new trend. The reason i wrote the book is because we're not getting better in this regard. This is a persistent problem that's existed for a long time. Even as more compliance comes into play and more technology, finding creative ways in is going to be such an important skill.

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