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#279 - How Not To Start An Online Business
Modern Wisdom
How to Create Email Sequences That Convince People to Buy a Product
There's usually 3%, 5% of any round of people who are just looking for someone to help them. So in that situation, where someone takes longer than a day to make the decision, you could perhaps have an email sequence over seven days or over 14 days. You can make some sales pretty quickly, but there are also people who will just click on something because it's the internet and people do it passively while Netflix is on the background,. They'll click on something and opt in, but not really make a decision for a year. It comes down to what does my customer need for me to make a decision about this, whether that's now or in six months time, and how
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