4min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: The Rent the Runway Memo: How Paid Marketing & Growth Hacking Ruined a Generation of Companies, When Will Rent the Runway Be Profitable & How Does it Compare to Other Fashion Co's and Why "I Wish I Ran My Startup Like a Public Company"

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

The Cost of Growth of an Apparel Retailer

Rent the Runway is a company that has burned a lot of cash and we've been unprofitable. Our expenses actually were necessary in building out the competitive modes of the business. We have pioneered just in time reverse logistics of clothing and accessories, meaning all these clothes are sent back to us from women who have worn them.

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