The biggest thing people in their mind is privacy state of privacy it's very very important because you train the model and you have that data behind it. The suitability of the person is behind the recommendation all these is going to come so it needs to be hashed out  that's an open thing ethical is another piece um but is it an SEC thing all i mean is it a federal regulatory thing i i don't know right now we're still figuring it out with stuff that's in the social media space.

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