Key Takeaways from TMSA Elevate with Trey Griggs
The Logistics of Logistics
The Importance of Marketing Versus Sales
Today's topic is key takeaways from TMSA. There was a lot of good stuff that happened, but the first thing I wanted to bring up was marketing sophistication. Marketing people you expect to hear a lot of flowery language are all well spoken. But this was very much, show me the money. Show me the numbers.
Trey Griggs and Joe Lynch discuss key takeaways from TMSA Elevate, a conference held in Savannah, Georgia on June 11, 12, and 13. TMSA is the Transportation Marketing and Sales Association, a non-profit organization for sales and marketing professionals in transportation and logistics. Trey Griggs, Founder of the Beta Consulting Group was an emcee for the event.
About Trey GriggsTrey Griggs is a successful sales and marketing professional with a diverse background in education, youth ministry, and technology. He is the Founder and CEO of Beta Consulting Group, where he helps logistics companies improve their sales and marketing outcomes through consulting, coaching, and connecting. Trey began his career as a high school physics teacher and coach, as well as a youth pastor, before transitioning to sales and marketing. He gained valuable experience in door-to-door office supply sales before joining a technology company in transportation and logistics. Trey quickly excelled in his role, earning Sales Rep of the Year and leading the team in revenue-generation for three consecutive years. He is known for building a personal brand on social media, creating familiarity and trust among prospects, clients, and partners. Trey is also a skilled writer, producing website content, blogs, white papers, customer testimonials, and social media content. C-level executives and sales and marketing leaders rely on Trey to promote collaboration between teams and grow revenue.
About Beta Consulting GroupBETA Consulting Group is in the business of building brands through foundational messaging and customer testimonial videos, along with creating relevant content for the transportation industry through LinkedIn LIVE shows and industry events to entertain, educate and inspire. Trey collaborates with industry titans in sales and marketing to ensure his clients have the best resources to build their brands and drive revenue growth.
About Transportation Marketing and Sales Association (TMSA)Sales and marketing professionals in the logistics and transportation industry come to the Transportation Marketing and Sales Association (TMSA)as the place to learn, to grow, to have fun together and to make lasting connections. Members enjoy access to live events, virtual forums and exclusive member-only benefits. The association was founded in 1924 and has gone through many names and iterations throughout the years, but it's mission to be the resource for its members has never changed.
Key Takeaways From TMSA Elevate- Trey Griggs is the Founder and CEO of Beta Consulting Group, where he helps logistics companies improve their sales and marketing outcomes through consulting, coaching, and connecting.
- Trey was an emcee for TMSA Elevate, a conference held in Savannah, Georgia on June 11, 12, and 13.
- TMSA is the Transportation Marketing and Sales Association, a non-profit organization for sales and marketing professionals in transportation and logistics.
- TMSA provides opportunities for members to learn, make lasting connections, and access member-only benefits.
- TMSA is focused on building relationships within the community of sales and marketers in transportation and logistics.
- TMSA offers resources to help members elevate their skill set, including attending the TMSA Annual Conference, webinars, virtual roundtables, and networking opportunities.
- TMSA's mission is to enable transportation and logistics sales and marketing professionals to learn and give back to the industry through education, connections, and resources.
- TMSA is the pre-eminent non-profit sales and marketing association that transportation and logistics professionals turn to for industry-specific education, connections, and resources.
- TMSA has multiple levels of membership to fit the needs of individual professionals and businesses.
- TMSA was founded in 1924 as a railroad-based association and has evolved with the marketplace throughout its existence.
- TMSA is the only association dedicated to advancing the success of marketing and sales professionals in all modes of the commercial freight transportation market.
- TMSA offers a variety of resources to its members, including access to a complete database of past webinars, conference presentations, and award submissions.
Beta Consulting Group on LinkedIn
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