Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#131)
The Shopify Growth Show
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Competing with Giants in a Crowded Market
This chapter discusses the strategy of competing with a giant company and brand in a crowded market by drawing a small circle of customers. It emphasizes the importance of focusing on a niche and winning at every step along the way, rather than trying to dominate the entire market. The chapter also highlights the evolution of their marketing approach and the various channels and tactics they have used to achieve rapid growth.
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