How Do You Structure Content Assets?

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We were driming a million people to the sit or to the blog specifically, every month. The p t f that you got wasn't highly designed. And we still saw that two % of people coming to the blog were down loading those content assets. We also have something im called a content repository, which is in agugle sheets form at. It has the name of every asset, a link to that asset. They can then make copies of those decks, share them over with partners who can then co brand those decks and use those as cobrandable assets. What is some challenges like wirthe content er purposing, like with the big team? I wat ar some

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode.

As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.

Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.

You’ll also hear Tracey’s spicy take on why content marketing is chaos.

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