At the start of your career, you focused on public relations and consulting. But very quickly a shifted to marketing strategy. How did that happen? It was me responding to market conditions,. In many ways, i would say that was the inflection point of phenomena. And so i actually thought, well, the safe choice for me, easy choice, is having my own business.
In our short-term world, Dorie Clark is proof positive that there’s incredible power in long-term strategy—and here she riffs on her new book, “The Long Game.”