The Value of Being Able to Connect With Someone Very Important

The radio guide talks about the value of being able to connect with someone. He says it's lesson for sellers who think small talk isn't important when it is vitally important. And that people like people who believe in them more than those who don't.

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Nick Capozzi is the Head of Storytelling at Demostack and the VP of sales at Smile Virtual. He shares his start in sales by selling duty-free items on cruise ships and the lessons on relationship-building that he learned in the 10 years he eventually spent there.

These lessons remain applicable even in B2B selling as being likable could be the key differentiator between you and your competition. Nick also discusses how to maximize video and use it to increase your chances of getting bookings, as well as the lasting value of asking about the weather to make a connection.

HIGHLIGHTS

Selling duty-free luxury items and crazy stories of on cruise ships
B2C selling emphasized the importance of relationships in sales
Take the prospect off the streets: People buy from people they like
The secret to confidence on video is lighting
The weather question is still a good conversation starter

QUOTES

One of the best ways to improve is to listen to your own calls Nick: "People don't do it themselves. They're afraid to watch themselves or listen to themselves. And if you just do it 3, 4, 5 times in a row, get over that fear, and you start to see your crutch words. You start to see your negative words. You start to see these things that can be kind of easily corrected, you just have to have the thought to do it."

Lighting brings confidence on camera Nick: "The key thing to becoming comfortable on camera that everyone misses is they don't light themselves correctly. And if you see my videos, they all have the consistent look. And all I have is 2 $35 soft box lights and I have a $38 webcam. But the webcam makes me look better than I look and the lighting makes me look way better than I look, frankly. But if you feel subconsciously that you look good, you're going to present a lot better."

Find out more about Nick and connect with him in the links below:

LinkedIn: https://www.linkedin.com/in/nick-capozzi/
Website: https://salespitching.com/

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