Anheuser-Busch vs Miller - Surprise Attack Dog | 5
Business Wars
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Brewing Rivalries and Strategies
This chapter explores the launch of Miller Genuine Draft and the challenges it faced against Anheuser-Busch's marketing tactics, particularly the influence of Spuds McKenzie. It culminates in a critical 1992 meeting led by Miller's President Jack McDonough, focusing on strategic marketing decisions in the competitive landscape of the brewing industry.
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