
S8E29: Bain New Market Entry Case Interview: Zenith Hotels
Strategy Simplified
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Zenith Hotel and the Mid to Luxury Level Market in Bahamas
The target customers tend to be tourists versus like business travels or anyone else and they tend to be mid to high end tourists right. So those with a pretty hefty amount of disposable income as a result of that but not too much other data there. Yeah, what do you think would be the class of competitors in a major tourist region like this? I think it will be most major luxury things like Marriott, Taj and I want to see what the current market share is of these hotels if you have any data around that. How much will have to put in and the rates will get out of it. Let's focus on the second one then.
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