#166 Luca Zerbini, Una Terra
EUVC
00:00
The Importance of Metrics in Early Stage Investing
I think there is a golden opportunity for fund managers to get involved, and thus also be able to raise. We really do at the very early stages help founders and startups get started on building those metric systems. So first of all, what we've done is really focus on very simple metrics. If we see that already measured, great, if it's not measured, we will help the companies to start measuring it. And then also specifically on the sustainability side, how does sustainability integrate with their strategy?
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