Podcast Evolution and TikTok's Impact on Content Creation

On this episode, James, Brent, and Alli breakdown the secret to crafting compelling content ideas that captivate your audience's attention and elevate your company's brand.

Discussed in this Episode:

• Validate content ideas by pitching them to subject matter experts and seeking feedback
• Collaborating with SMEs to create content that aligns with the company's goals
• TikTok's expansion into longer-form content, potentially disrupting YouTube's dominance

Link to this weeks posts:

“How do you know if a content idea is good?” by Jess Cook - https://www.linkedin.com/posts/jesscook-contentmarketing_how-do-you-know-if-a-content-idea-is-good-activity-7155929508703780864-BNGI?utm_source=share&utm_medium=member_ios

How to Tackle Thought Leadership Content Without an Influencer-Level Following by Emilia Korczynska - https://www.linkedin.com/posts/emiliakorczynska_ive-been-seeing-lot-of-content-influencers-activity-7137902633628942337-gCoC?utm_source=share&utm_medium=member_desktop

TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory by Aisha Malik - https://techcrunch.com/2024/01/24/tiktok-testing-30-minute-uploads-inch-into-youtubes-territory/

Connect with us:

James: https://www.linkedin.com/in/jamescarbary/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/