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Idaho Potatoes and Mexican Markets
This chapter uncovers the journey of a family of American potato farmers in Idaho striving to break into the Mexican market amidst trade complexities. It examines the historical trade relations between the U.S. and Mexico, emphasizing challenges like pest regulations that hinder potato exports. Through humorous anecdotes and personal stories, the narrative illustrates the broader impact of NAFTA on the potato industry and the delicate balance of navigating international trade.