6min chapter

Buying Online Businesses Podcast cover image

How To Start Buying & Flipping Small Saas Businesses with Andrew Pierno

Buying Online Businesses Podcast

CHAPTER

The Importance of Content Marketing in SaaS Businesses

A lot of SaaS businesses don't have the best content marketing strategy, especially for Evergreen. Part of it's a skills gap, you know, I think it'll delight your users to know how long it took us to just get one blog post per week per company to an email list that like sends out. The problem with venture in general is that particularly a couple of years ago, right? In a zero interest rate environment,. And so a lot of capital was flowing to companies that had really no business being a venture scale business. If it had worked, it would have been a large company.

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