Marketing Struggles and Box Office Success

This year marks 20 years since Brokeback Mountain hit theaters. The film starred Heath Ledger and Jake Gyllenhaal as two sheep herders who fall in love in a place and time that keeps them apart. Before its release, Hollywood considered it a huge risk. It went on to be a critical and box office success, but it also made a lot of folks so uncomfortable they made cheap jokes about it for years. Today, its legacy is a tough one to untangle.

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