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#5 How to build an audience? | Nathan Barry, Founder & CEO ConvertKit

Bootstrapped Stories

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Do You Still Want to Start or Double Down on a Project?

When hedon was talking about like this idea of doubled down or shut it down. What stuck with him the most is how he would feel like a couple years later, say, i shut down and can vertet. I realized that i would always look back a few years later and wonder, could i have made this work? So i came up wer the simple framework for deciding whether to shut down or double down on a project. The first question is: Do you still want this as much to day as the day that you started? Cause if not, k, that's ok. Just admit it to yourself. That's totally fine. Like doccument your learnings and shut

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