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“I could tell this story in 1950 or 2024” | Scott Monty, Exec. Coach and Speaker

How Stories Happen with Jay Acunzo

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Communication with Leaders of Large Organizations

This chapter explores the challenges and strategies of communicating with senior executives in large organizations, focusing on a real-life example at Ford Motor Company. It highlights the importance of understanding the audience, leveraging social media, and effectively presenting ROI to gain support and approval from high-level decision-makers.

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