12min chapter

How Stories Happen cover image

“I could tell this story in 1950 or 2024” | Scott Monty, Exec. Coach and Speaker

How Stories Happen

CHAPTER

Communication with Leaders of Large Organizations

This chapter explores the challenges and strategies of communicating with senior executives in large organizations, focusing on a real-life example at Ford Motor Company. It highlights the importance of understanding the audience, leveraging social media, and effectively presenting ROI to gain support and approval from high-level decision-makers.

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