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How to really understand your audience - Yusuf Chuku, NBCUniversal

Uncensored CMO

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The Importance of Empathy

John Evans: Disability is where we need to be leaning into because again massively underrepresented in it and there's amazing I think it was mastercard ad blind woman in this ad just it was incredible. He says empathy is probably one of the most important skills isn't it or not scale but an important thing to have Spanish says. "For marketers it's a muscle that like whether you're an advertiser a client like agency a client you have to develop that muscle"

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