A LOAD OF BS ON SPORT cover image

033: John Cleese & Rory Sutherland on creativity and play

A LOAD OF BS ON SPORT

00:00

How to Use the Unconscious More

Why don't we use the unconscious more? And i think there's three reasons. One is, we're not told to when we're being educated. Two is we've no idea how powerful it is and how much it will do for us. When it comes up with great stuff, it's not typed out neatly on a piece of paper. It comes to us in the language of the unconscious, which is dreams and images forao. Also, it's post rationalized rather than pre rationalize. You can only explain it in retrospect.

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