The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
HUNGRY.
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The Unique Value of a Brand
Barrett: You need a steadfast founder who's like, well, no, this is how we're doing things. And I think back to this unique value piece, some of the brands that really do it are the brands are the other an extension of the founders personality. Everything will human being walking out of South Lake station right now is wildly different. So, I'm trying to think for what farmers can do. If you can put your personality into a brand, there's a fuckload of protein bars, but their personality was in that brand.
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