#699: Closing the Sales Execution Gap with Scott Barker
The Advanced Selling Podcast
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The Evolution of the Sales Engagement Platform
When Bill Casky was at his first company, he used to do a lot of prospecting on Thursday. He says it took him hours to figure out what happened and set up all the follow-ups that needed to happen for success. But when he joined another organization, he realized there's got to be something better than just doing sequences. Outreach now looks at things like your response rate but also the intent of that response,. is it positive or negative?
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