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5. Blue Summit Supplies

Owner Operated

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Building a Boring Business

This chapter explores the journey of starting a business with simple products, focusing on how choosing a less competitive niche like envelopes can lead to unexpected success. The speakers share their experiences in sourcing suppliers, overcoming challenges, and expanding their product line, along with humorous anecdotes about their relationships in the industry. Additionally, they discuss their strategies on Amazon for achieving visibility and sales growth, underscoring the importance of understanding market dynamics and consumer behavior.

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