CRO to UXO with Ihor Sokolov
No Hacks: The Mindset Behind Digital Optimization and Growth
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Conversion Rate Optimization - The UX
There's a huge gap from the old way of conversion rate. I'm not going to say the old way, but just eliminating friction and just fixing things that you're talking about right now towards increasing motivation to buy. And then it's basically personalization. So is that only on site or is that email campaigns as well or ads or how do you normally approach that? That's a great question. Now, the conversion rate optimization, traditionally, in essence, is related to optimizing user experience while the user is while he's within your reach.
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