How to Be a Great Rap Artist and Brand Ambassador

How do you balance customer education and still have a fun brand identity? I think the process kind of behind the scenes, we have an amazing team of like, like, biopolymer engineers. We have a conversation with them about a process like composting and we get the most technical answer,. And then we pretty much just like, converse that around the team until it gets to a point where we're like, okay, I could give this to my mom and she would do exactly what we're talking about. So that's the process. It's quite simple, but it works for us.