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246 - Stacking Growth: The Foundation of Dark Social | Demand Gen Live S2 x68

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How to Scale a Link Don Ads Channel

In order to create that level of volume for the channel like you need a process, you need information, you need other things. So once you get to scale, that thing is scaling up. We have a two person team tit's focused running getin the case, studies, building the media, running it its delivery. And we have a repeatable, operationalized process. Then now we're tring to put more budget in and go. Then you're going out and looking for what is the next thing going to be? You repeat the process again. What you realize is that you're going to need to evolve your strategy when you tenex your budget  and then you run

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