Increasing Investment in Personalization by CMOs

In this episode of #Hashtags, Gartner analyst Alex de Fursac Gash explores the evolution of personalization and shares how CMOs are placing their bets right now based on a flawed set of underlying beliefs and assumptions. The discussion includes how CMOs should revise their bets and investments in order to drive more effective personalization outcomes.

Alex de Fursac Gash is a Gartner VP Analyst who supports Gartner’s clients with insights and strategic guidance on a wide range of areas, including marketing and brand strategy, performance measurement, marketing budgets and organization design.