Ignition and the Bundling Approach to Product Marketing

I think product marketers especially when it comes to go-to-markets are juggling and trying to solve so many different problems. And that's one of the exciting things about ignition and that bundling approach is as the product marketer you're able to manage all of that in one centralized place. You can pick and pull different modules of what you want to share and send that to different people with a level of detail that they need and expect.