2min chapter

Hard Fork cover image

Reddit Revolts + MrBeast’s YouTube Empire + Peak Trust and Safety?

Hard Fork

CHAPTER

Jimmy's Focus on Philanthropy Reflects His Own Interests

YouTube star Jimmy Iovine is turning himself into a kind of Willy Wonka figure in the sense that he is selling chocolate and other food products under his name and brand. One of his most successful endeavors right now is something called Mr. Beast Burger, which you can license to restaurants around the country who can then offer it on DoorDash. How much do you think that his focus on philanthropy reflects his own interests and how much of it is just this is actually the most popular thing you can do on YouTube?

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