Data, Distribution, and Discovery with Sarah Landy SVP Americas at FUGA
Music Tectonics
00:00
How to Use Social Media to Promote Your Artists
We're in this seriously tech-mediated digital world and yet people are forming these intense, for lack of a better word, parasocial bonds with music. How do you translate that amazing relationship into a meaningful marketing strategy while honoring that fan spirit? Great question. I think that it's the more community-based platforms where we'll continue to see an uptick of how music is discovered or taken off.
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