Cultural Influence on Perceptual Styles and Everyday Activities

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This chapter explores how culture influences perceptual styles, with Westerners having a more analytic approach and East Asians having a holistic approach. It also examines a study on how this perceptual style affects everyday activities like making coffee, and discusses the distinction between cultural groups and second-generation immigrants.

Claims about human psychology and behaviour in top international journals are largely based on the WEIRDest people in the world. People from Western Educated Industrialised Rich Democratic - or WEIRD - societies are widely used as research subjects, but the assumption that they represent a universal human population may be vastly wrong, and skew psychological research. More cultural psychology could be the answer.