Apple's AI Play — With M.G. Siegler
Big Technology Podcast
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Apple's AI Evolution: Ferret and Future Challenges
This chapter examines Apple's research project Ferret, which focuses on AI's capability to understand and analyze user interfaces. It discusses the challenges Apple faces in attracting AI talent and competing in the rapidly changing AI landscape, while also contemplating the potential for enhanced user experiences and proactive notifications. The conversation addresses Apple's cultural hurdles and its strategy for integrating AI into its product ecosystem, especially leading up to the upcoming WWDC event.
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