2min chapter

Beautiful Misfits cover image

TKE: How to make our homes kinder, with Frieda Gormley, House of Hackney co-founder

Beautiful Misfits

CHAPTER

How Do You Choose the Partners?

The pair set up the brand in their own home. They say they like to 'fly below the radar' and are very selective with partners. The company has taken on a private equity when it was just five years old.

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