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Episode #114 // Marketing - Manipulation oder Notwendigkeit? // mit Wolfgang M. Schmitt
Corporate Therapy
Entwicklung der Marketingstrategien im 20. Jahrhundert
In diesem Kapitel wird die Professionalisierung des Marketings über das 20. Jahrhundert untersucht, mit einem Fokus auf den Wandel von informativen zu emotionalen Werbeamplifizierung. Es werden spezifische Beispiele, wie die Marketingstrategien um die Barbie-Puppe, beleuchtet.
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