What's the Point of Non Alcoholic Beer?

The goal is to hand out thousands of beers every week end. The same people who were making fun of me just before, all of a sudden drinking it, will sit there and you see the light go on. And liko, like, i could drink this with my week night dinner. I could drink this, like, oh, like win golfing, or whe i'm at the beach with my kids, or, you know, maybe i could have two of these before i have alcoholic drinks at night.