How to Write a Newsletter Guide

Ethan: I spent the bulk of the last two years interviewing operators across the entire newsletter space. We were trying to figure out what was going to be like the high price thing that we could upsell trends members to. The funny thing is that I didn't even want to do guides early on. But then it just became one of those things where, you woke up one morning and we had been kind of waffling and all of a sudden we were just going to do the guide.