How Do You Explain It to Investors?

In the partner situation, you could have a scenaria where the economics start to look pretty different. For most data companies, they put that cost in cogs, even though it's not really cogs,. cause it's a fixed cost. And so let's have you pay ten million dollars for data, and year one, you don't have any revenue, ause you'r still building the product or something. It looks like it's a negative ten million dollar thing that hit your margins. How do you explain this to investors? This was so tough in the beginning, i'm telling you. I remember when we tried to raise money early in the days, it was very hard