The Problems With Targeting a Category

A lot of the times, and a lot of the complaints that I hear from my students is that they don't feel an alignment with their niche or industry. Sometimes what happens is they pick a category that they themselves don't really want to teach, but they think it's going to be profitable. And so that starts to become a problem as well. So you start to create marketing around it and you just attract the wrong people. It's like not your audience, not your peeps, not people you vibe with, not the people you want to serve.

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