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YouTube: Measuring Incrementality, Crafting Effective Ads, and Driving Real Growth with Jordan West

eCommerce Evolution

CHAPTER

Driving Sales Through Targeted YouTube Advertising

This chapter explores a case study on targeted YouTube advertising for the brand Arctic, focused on promoting wheeled coolers and drinkware. It highlights the strategic use of Google data to enhance in-store sales at Walmart, showcasing the successful outcomes of the campaign.

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