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While Twitter has long been a popular platform for sharing short, text-based updates, the company has been exploring new ways to keep users engaged and attract new ones. The company has recognized the power of video in the modern era, and its upcoming changes reflect its efforts to make the platform more video-friendly.

One of the significant changes that Twitter is implementing is to incorporate 4K video into its layout and home feed. This move will make Twitter more competitive with video-sharing giant YouTube, which has long been the go-to platform for high-quality video content. By enabling users to upload and stream high-resolution videos, Twitter hopes to attract creators who prioritize quality over brevity.

Moreover, Twitter plans to introduce vertical videos, similar to YouTube Shorts or TikTok. This new feature will allow creators to create short, immersive video content that is optimized for mobile viewing. With the rise of TikTok, vertical videos have become increasingly popular, and Twitter's decision to incorporate them could attract a younger demographic to the platform.